Billy Bella West is streetwear made for women. Not men's pieces cut smaller, and not a unisex line with a women's label on it.

We wanted to create a women's wardrobe that blends a subtle Y2K flare with a West Coast streetwear attitude, while still keeping the quality, fit, and details that make each piece worth wearing.

The collection isn't only sweats and hoodies. It's a wardrobe: sweat sets, hoodies, full-length zips, jackets, tops and pants, with more pieces added as the line grows.

Fit is the part we spend the most time on. Clothes should work on different bodies, not one sample size scaled up and down. We develop with curvier bodies, fuller hips and thighs, fuller busts and different waist to hip ratios in mind.

We're building this piece by piece, and we'd rather get one thing right than rush out ten.